We've Done it Before
Our team members have managed projects end-to-end in Canada, the United States, and Europe.
Over the last 10 years, we’ve worked with:
Over the last 10 years, we’ve worked with:
- Adidas
- AT&T
- Best Buy
- Dell
- Harley Davidson
- Hyatt Hotels
- Mercedes-Benz
- New Balance
- Nike
- Nissan USA
- Proctor & Gamble (Pampers)
We Know Our Clients
We've worked with B2C organizations and agencies, for big brands and small ones, for industry leaders and start ups.
If you are like most of them:
If you are like most of them:
- You need actionable results.
- You needed them last week.
- You may need to change things mid-project.
- You don’t have all the information but can’t hold up the process.
- You don’t have time to hold hands.
- You need the results to speak to all levels of your organization.
- You can’t spend much money.
- It better be good.
Say Hi
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Principal: Arif Hirani
- 10 years in consumer-centric strategy for Fortune 500 brands
- Multiple initiatives recognized by Forrester Research
- Pioneered research communities before they had a fancy moniker
- Panelist at SXSW on Designing for International Audiences
- Speaker at World Usability Day at Mount Royal University
- Currently resides in Calgary, Alberta and has conducted research around the world