Reduce your risk by consulting your customers.
Oxyopia brings your customer to the table as you design products, services, or experiences.
By observing and asking customers the right questions, our insight enables our clients to make smarter decisions.
Because when you look through your customers' eyes, you’ll see things more clearly.
By observing and asking customers the right questions, our insight enables our clients to make smarter decisions.
Because when you look through your customers' eyes, you’ll see things more clearly.
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Customer Insight
Our clients create and market products, services, and customer experiences from stores to websites to mobile apps.
We help them listen to their customers throughout their process.
We help them listen to their customers throughout their process.
Inspiration & Planning: Insight for clients who want to understand their target markets in depth before designing or optimizing an offering.
- Market segmentation and personas
- User needs analysis
- Task analysis
- Competitive intelligence
- Customer-generated ideas
Co-Creation & Confirmation: Getting feedback from customers during the design process to increase the likelihood of success and reduce the risk of wasted effort and investment.
- Concept testing
- Prototype testing
- Label and structure testing
- Content testing
- Advertising or messaging resonance
Evaluation & Measurement: Engaging target users after the product, service, or experience is in market. Discover whether it’s used as you expected, and whether it meets their expectations.
- Usability testing
- Task optimization
- Customer satisfaction and tracking
- Ongoing experience monitoring
We have extensive experience in various methodologies to learn about your customers, including interviews, observation/field studies, facilitated focus groups or ideation sessions, panel surveys, segmentation studies, and market research online communities (MROCs).
Our ability to offer both in person and remote methods offers superior flexibility for clients that must balance credible results with time and budgetary constraints.
Our ability to offer both in person and remote methods offers superior flexibility for clients that must balance credible results with time and budgetary constraints.
Professional Consulting
When you’ve studied as many customers as we have over the last 10 years, you get to know some common patterns that can be applied without consulting users directly. Our Heuristic Assessments will identify many big and small usability challenges that will be experienced with your low or high fidelity prototype. It is usually best employed by clients with time or budgetary constraints, as nothing can substitute for real customers testing your product or service.
- Website audits (usability, content, organization, branding)
- Process audits (checkout, configuration, registration)
- Competitive audits (differentiators, innovations, advantages)
Client Education
We customize education for clients who wish to conduct their own research (our DIY series), and for clients who want to create meaningful and lasting customer centric cultural change within their organizations (our VOC series).
